THE VERTICA STORY
WHAT'S IN A NAME?
Where did the name "Vertica" originate? It’s part inspiration, part aspiration, with a touch of whimsy.
Here in Oklahoma, some soil has a greenish tinge known as verdigris. Indica is one of the two primary types of cannabis. And we hope our business direction is straight up, or vertical.
Mix it all up and we're Vertica.
Will Rogers, Oklahoma’s revered humorist, once offered this wisdom: “The farmer has to be an optimist or he wouldn’t still be a farmer."
We’ll accept that label of “optimist” and proudly embrace our Oklahoma heritage.
Our story begins in June 2018, when voters approved making Oklahoma the 30th state where it is legal to sell medicinal marijuana. From that moment, our founders set out to discover the best techniques to provide the best products, the best service, and the best stores in the state. Vertica is the result of that exploration.
Unfamiliar with the term aquaponics? You may have heard of hydroponics, which is where plants are suspended in fresh water pumped into a tank. Growers must then use chemicals to supply nutrients.
Aquaponics is the more natural organic solution. And fish in the tank make the difference. We feed the fish, they feed the plants. We don’t need to add chemicals. In fact, if we did, it would harm the fish. So healthy fish mean healthy plants, and healthy plants mean more natural, higher quality products.
THE VERTICA ADVENTURE
Vertica understands the chemistry of cannabis, and we know that different strains have different effects. The strains you may be familiar with will have different phenotypes than you may be used to due to our aquaponics process. In our dispensaries, you'll find guides who can steer you through the many choices. They'll listen as you describe your needs and explain how specific products are designed to address those needs.
You choose the destination and the path. We have the experience and expertise to help you get there.